Receive qualified student data through Peterson’s Student Lead Service.*
Targeted Lead Generation
With Peterson’s Student Lead Service your school is presented to students who match your recruitment needs based on the following criteria:
- GPA
- Ethnicity
- Gender
- Location
Students matching your stated targeting criteria are given the opportunity to opt in to sending his/her personal information to your school.
Peterson’s Student Lead Service is unique because it offers schools an opportunity to participate in a lead generation program with a predictable annual expense. This annual service delivers clients 100 to 2,400 targeted leads in a 12 month period. Targeting examples include:
- All students in PA, NY, MD, DC with a GPA > 3.0
- Hispanic female students in CA or WA
- No targeting: All students both in the United States and other countries
To request more information on Peterson’s Student Lead Service, email interactivemarketing@petersons.com.
*Currently, Student Lead Service is only available to undergraduate-seeking institutions.
