Program in Sport Business School of Tourism and Hospitality Management Temple University

Program in Sport Business School of Tourism and Hospitality Management Temple University

Philadelphia, PA
student ratio
total students
Not Reported
average amount to complete degree
March 1
fall application deadline
acceptance rate
4 Degrees Offered
degrees offered


Graduate Degree in Sport Business Offered at Temple University

Temple University (TU) is a comprehensive public research university located in Philadelphia, Pennsylvania. Nearly 40,000 students from around the globe are enrolled in more than 400 academic degree programs offered at seven campuses in Pennsylvania and 3 international campuses. The School of Tourism and Hospitality Management (STHM) at Temple University is the largest provider of tourism, hospitality, sport, and recreation management programs in the greater Philadelphia region, as well as the area's largest provider of talent for those industries.

Temple University's STHM offers a Master of Science (MS) in Sport Business degree program that prepares graduates for mid-to high-level management, marketing, and planning positions in all sectors of the $200 billion a year sport industry. These include professional sports, college athletics, event and venue management, sport analytics, and sales and promotions. Graduates of the MS in Sport Business degree program are highly sought for internships, projects, and careers by industries that partner with Temple University.

MS in Sport Business Degree Overview

Headed by a distinguished faculty, the 36-credit MS in Sport Business degree program at Temple University emphasizes the theoretical foundation of sport business with an industry-specific curriculum that equips students with critical insight, strategic business principles, and practical application techniques. Concentrations are offered in athletics administration; recreation and event management; sport analytics; and sport marketing and promotions.

A typical course load comprises nine credits per semester, enabling most students to complete the degree program in four semesters. Students who elect to take on larger course loads may be able to finish in as few as 12 months. A flexible schedule of courses is available, with all classes held after 5 p.m., allowing students to take on or keep fulltime employment or pursue internships or assistantships during the day.

Athletics Administration Concentration

The Athletics Administration concentration in the MS in Sport Business program equips graduates with the tools to fulfill management roles in organizations that oversee student athlete programs. With a focus on intercollegiate athletics, the curriculum exposes students to critical issues in governance, policy-making, facility operations, fundraising, development, and compliance. Among the courses in this concentration are Fundraising and Development; Compliance and Student Athlete Affairs; and Governance and Policy in Intercollegiate Athletics.

Arizona State University, Florida State University, University of Oregon, Villanova University, and Temple University are among the organizations that have recently provided opportunities for student volunteering, projects, internships, and employment.

Recreation and Event Management Concentration

The Recreation and Event Management concentration prepares graduate to become effective managers and leaders in public and non-profit sectors of the sport industry. In addition, it allows students to learn and apply critical theory and best practices in the areas of programming, event execution, and fundraising in those sectors. It cultivates the development of creative leadership skills, with a focus on the areas of parks and recreation departments, youth sport development, programming for diverse populations, and non-profit business strategy. Courses include Evaluation of Programs and Events; Business of Non-Profit Organizations; and Event Management.

Among the companies and organizations that have recently provided opportunities for students in this concentration are Back On My Feet, Northern Virginia Regional Park Authority, and YMCA.

Sport Analytics Concentration

The Sport Analytics concentration program produces managers and future executives who understand the role of data-driven decisions in the sport industry. Students apply analytical methods to issues confronting decision-makers in sport organizations. In addition, they leverage the use of data, statistical and quantitative analysis, and predictive models to drive solutions and gain insights into team and player evaluation and compensation, human resource optimization, game management, and financial strategies.

This concentration leverages STHM's relationship with the Fox School of Business (FSB), enabling students to take coursework in its MBA in Information Technology Management degree program. FSB faculty works in partnership with the Sport Analytics faculty to create a curriculum that is one of the first of its kind in the nation. Courses include Consumer Behavior in Sport and Recreation; Sport Analytics; and Information Technology Management.

Sport Marketing and Promotions Concentration

The Sport Marketing and Promotions concentration program gives students the tools and skills to create innovative approaches to spectator and participant sport. They learn to develop and leverage strategies that impact production, pricing, consumer behavior, and distribution to generate sustainable results. Courses include Sport Sponsorship and Sales; Consumer Behavior in Sport and Recreation; and Sport Media and Communication.

Among the organizations providing internships, projects, and career opportunities for students in this concentration are Comcast-Spectacor, IMG, LiveNation, Madison Square Garden, and Octagon.

Accomplished Faculty

Notable STHM faculty includes associate dean Dr. Elizabeth H. Barber, one of nation's most influential educators in the development of tourism, hospitality, sport and recreation curricula. Under her leadership STHM has grown from six faculty members and 120 students, to 20 faculty, 12 staff, 950 students, two internationally recognized research centers, and over one million dollars in externally funded grants and projects.

Professor Joseph Mahan is a nationally recognized researcher in the area of sport consumer psychology. He has authored two book chapters and published frequently in frequently the "International Journal of Sport Marketing and Sponsorship," "Sport Management Review," and "Sport Management Education Journal," among others.

Dr. Daniel C. Funk is a world leader in sport consumer behavior and marketing research. A Professor, Washburn Senior Research Fellow, and Director of Research and PhD Programs at STHM, Dr. Funk researches the stage-based development of involvement to enhance sport management and health promotion strategies. He has been recognized as a Research Fellow for the Sport Marketing Association and the North American Society for Sport Management which recognizes scholars who have shown excellence in the area of research and honors the work they have disseminated through its official journal. Funk has participated in nearly 20 grant-funded projects and has written a refereed scholarly book, a sport marketing textbook, an industry book, and currently serves as Editor for Sport Marketing Quarterly. Funk has published over 80 articles in a variety of top journals ranging from the role marathon events have on increasing physical activity and tourism for a host community, to how the brand architecture of professional sport leagues influence franchise marketing strategies, to how quickly individuals develop a social identity with a new professional sport team, to how a community based running program can create self-sufficiency for homeless individuals.

Location & Contact

Program in Sport Business

School of Tourism and Hospitality Management
Temple University

1801 North Broad Street
Philadelphia, PA 19122-6096
United States

Dr. Joris Drayer

Associate Professor/Director of Programs in Sport and Recreation

Phone: 215-204-8701
Fax: 215-204-8705

Mr. Michael Usino

Senior Associate Director of Recruitment

Phone: 215-204-3103
Fax: 215-204-8705

Request More Info

Degrees & Award

  • Degrees Offered
    • Major Degree Levels Offered
    • Recreation And Event Management Master of Science (MS)
    • Athletics Administration Master of Science (MS)
    • Sport Marketing And Promotions Master of Science (MS)
    • Sport Analytics Master of Science (MS)
  • Degrees Awarded
    • Master's Degrees Not reported
    • Doctoral Degrees Not reported
    • First Professional Degrees Not reported
    • Other Advanced Degrees Not reported
    • * Shows the number of degrees awarded for the last academic year that data was reported.
  • Earning Your Degree
    • Part-time study available? Yes
    • Evening/weekend programs available? No
    • Distance learning programs available? No
    • Terminal master's degree available? Not reported
  • Degree Requirements
    • Master's Degrees
    • Doctoral Degrees
    • First Professional Degrees Not reported
    • Other Advanced Degrees Not reported


53% of applicants are admitted.
  • Acceptance Rate
    • Applied 54
    • Accepted 29
    • Acceptance Rate 53
    • Enrolled 20
  • Applying
    • Application Fee - Domestic $60
    • Application Fee - International $60
    • Electronic applications accepted? Yes
    • Applications processed on a rolling basis? Yes
  • Application Deadlines
    • Type Domestic International Priority Date
    • Fall deadline March 1st January 15th Yes
    • Winter deadline Not Reported Not Reported Not Reported
    • Spring deadline August 15th June 30th Yes
  • Entrance Requirements
    • Master's DegreesGRE General Test, GMAT, or MAT, bachelor's degree or equivalent with minimum GPA of 3.0, 500-word essay, and 2 letters of recommendation, resume
    • Doctoral's DegreesGMAT or GRE
    • First-Professional's DegreesNot Reported
    • Other Advanced DegreesNot Reported
    • International DegreesTOEFL required, 550 paper based, TOEFL iBT, IELTS required, IELTS paper based

Tuition & Fees

  • Tuition & Fees *
    • Tuition & FeesNot Reported
    • *Average dollar amount (tuition & fees) required to complete the degree
  • Financial Support
    • Financial award applicants must submitFAFSA
    • Application deadlines for financial awardsMarch 1
    • Types of financial support availableTeaching Assistantships

Student Body

  • Gender
    • Total Graduate Students26
    • Female Percentage54%
    • Male Percentage46%
  • Participation
    • Total Graduate Students26
    • Part-time Percentage27%
    • Full-time Percentage73%
  • Ethnicity
    • Hispanic / Latino0%
    • Black / African American8%
    • White / Caucasian88%
    • American Indian / Alaskan Native0%
    • Asian0%
    • Native Hawaiian / Other Pacific Islander0%
    • Two or more races0%
    • Unknown4%


  • Faculty Breakout
    • Total Faculty15
    • Full-time Percentage80%
    • Part-time Percentage20%
    • Female Percentage20%
    • Male Percentage80%


  • Existing Research
    • Focus of faculty researchIndustrial/organization management, corporate social responsibility, diversity/inclusion, sport/recreation for persons with disabilities, youth sport development, sport pricing, sport consumer behavior, marketing/advertising assessment, facility design and operation, participant sport behavior, mass participant sport events, brand evaluation, sport marketing communication, sport economics, recreation programming and assessment, non-profit development and management
    • Externally sponsored research expenditures last yearNot Reported





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