{"id":8488,"date":"2018-10-26T15:36:45","date_gmt":"2018-10-26T21:36:45","guid":{"rendered":"https:\/\/www.petersons.com\/blog\/?p=8488"},"modified":"2019-02-26T15:51:19","modified_gmt":"2019-02-26T22:51:19","slug":"trust-the-petersons-difference","status":"publish","type":"post","link":"https:\/\/www.petersons.com\/blog\/trust-the-petersons-difference\/","title":{"rendered":"Trust the Peterson&#8217;s Difference"},"content":{"rendered":"<p>Peterson&#8217;s has been the leading college and graduate school planning resource for 50 years. As a trusted partner to thousands of educational institutions, Peterson&#8217;s Interactive gives clients access to more than 6 million prospective students that we service each year, helping schools drive student enrollment.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.petersons.com\/petersons-products.aspx#premium-profile\">Premium Profile<\/a><\/li>\n<li><a href=\"https:\/\/www.petersons.com\/petersons-products.aspx#student-connect\">Student Connect<\/a><\/li>\n<li><a href=\"https:\/\/www.petersons.com\/petersons-products.aspx#display-advertising\">Display Advertising<\/a><\/li>\n<li><a href=\"https:\/\/www.petersons.com\/petersons-products.aspx#print-publications\">Print Publications<\/a><\/li>\n<\/ul>\n<p>Rethinking Their Marketing Strategy*<\/p>\n<p>*According to the 2012 CUnet Higher Education Marketing Benchmarking Report: Not-For-Profit Colleges &amp; Universities.<\/p>\n<h2>Schools Like Yours are Rethinking Their Marketing Strategy<\/h2>\n<p>Your recruitment strategy needs to remain relevant in this ever-changing educational landscape. With multiple ways for students to research schools, the marketplace is even more competitive.<\/p>\n<p>The ability to adapt to the way students consume information, while not losing focus of your goals, will define your success.<\/p>\n<p>With a product suite including online Premium Profile pages, our Student Connect lead service, display and print advertising, we have an offering to help you meet your recruitment and budget needs.<\/p>\n<p>Expertise\u00a0Reach\u00a0Results<\/p>\n<ul>\n<li>50 years experience<\/li>\n<li>Trusted by guidance counselors, parents, &amp; students<\/li>\n<li>Full-service<\/li>\n<li>Dedicated customer service team<\/li>\n<li>6 million monthly unique visitors<\/li>\n<li>24 million monthly pageviews<\/li>\n<li>80% organic search<\/li>\n<li>Consistently top-ranking college search site<\/li>\n<li>Deliver highly qualified traffic<\/li>\n<li>&#8220;We use Peterson&#8217;s&#8230;it&#8217;s a great resource for our kids for a number of things, particularly for test prep, and we refer them to the college search site starting in freshman year through senior year.&#8221;\u00a0Morgan Hatcher\u00a0Guidance Counselor, Spokane, WA<\/li>\n<li>&#8220;We&#8217;ve been a client of Peterson&#8217;s for many years. One of the greatest benefits is that you are getting SEO exposure for terms that students are searching on. From our standpoint, there&#8217;s huge value-add in that.&#8221;Marcus Hanscom\u00a0Associate Director of Graduate Recruitment and Outreach, University of New Haven, CT<\/li>\n<\/ul>\n<h1>Premium Profile<\/h1>\n<h2>Easy setup. Exceptional outcome.<\/h2>\n<h3>The Premium Profile Advantage<\/h3>\n<ul>\n<li>12 months of unlimited clicks, views, &amp; inquiries<\/li>\n<li>Monthly reporting to help you track campaign performance<\/li>\n<li>Premier promotional placement that ensures your school\u2019s visibility in highly-trafficked areas within\u00a0<a href=\"https:\/\/www.petersons.com\/\">Petersons.com<\/a><\/li>\n<li>Increased visibility in search results<\/li>\n<li>Professionally written Search Engine Optimized content to best present your programs<\/li>\n<li>Social media integration that drives students to your Facebook and Twitter pages and YouTube channel<\/li>\n<li>Direct links to your site, inquiry forms, and contact information<\/li>\n<\/ul>\n<p><a href=\"mailto:interactivemarketing@petersons.com\">CONTACT US<\/a><br \/>\n<a href=\"https:\/\/www.petersons.com\/blog\/petersons_premium_profile1\/\">PRODUCT SHEET<\/a><\/p>\n<h1>Student Connect<\/h1>\n<h2>Peterson&#8217;s lead delivery service helps you acquire high-quality candidates.<\/h2>\n<ul>\n<li>The most targeted leads available (students who want more information about yours or a competing school)<\/li>\n<li>A robust selection of demographic and educational background \/preference information from which to select leads<\/li>\n<li>Flexible delivery options ensure you\u2019re getting the newest leads as they\u2019re available \u2013 you choose whether you subscribe for ongoing leads, or purchase leads on an as-needed basis.<\/li>\n<li>Multiple package options ensure a competitive CPL<\/li>\n<\/ul>\n<p><a href=\"mailto:interactivemarketing@petersons.com\">CONTACT US<\/a><br \/>\n<a href=\"https:\/\/www.petersons.com\/blog\/petersons_student_connect1\/\">PRODUCT SHEET<\/a><\/p>\n<h1>Display Advertising<\/h1>\n<h2>Reaching students across Petersons.com.<\/h2>\n<ul>\n<li>Surround prospective students with your message on Petersons.com\u2019s most highly trafficked pages. Placements include our home page, College and Graduate landing pages, articles, and test prep resources<\/li>\n<li>Use banner ads to generate buzz for time-sensitive events such as open houses and application deadlines<\/li>\n<li>Target students geographically to deliver your message to the most relevant audience<\/li>\n<\/ul>\n<p><a href=\"mailto:interactivemarketing@petersons.com\">CONTACT US<\/a><\/p>\n<h1>Print Publications<\/h1>\n<h2>A multimedia approach.<\/h2>\n<ul>\n<li>Expand your scale and reach to capture the widest audience available by combining the power of Petersons.com and Peterson\u2019s publications<\/li>\n<li>A mainstay in guidance counselor offices and libraries for nearly 50 years, the Peterson\u2019s guides have been a trusted resource in helping prospective students research higher education options<\/li>\n<li>Strong footprint with military and international audiences helping you reach these critical markets<\/li>\n<\/ul>\n<p><a href=\"mailto:interactivemarketing@petersons.com\">CONTACT US<\/a><\/p>\n<h3>Download our product sheets<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.petersons.com\/blog\/petersons_premium_profile1\/\">Premium Profile<\/a><\/li>\n<li><a href=\"https:\/\/www.petersons.com\/blog\/petersons_media-kit1\/\">Media Kit<\/a><\/li>\n<li><a href=\"https:\/\/www.petersons.com\/blog\/petersons_undergrad_student_connect1\/\">Student Connect Kit<\/a><\/li>\n<li><a href=\"https:\/\/www.petersons.com\/blog\/petersons_graduate_student_connect1\/\">Student Connect Grad<\/a><\/li>\n<\/ul>\n<h3>Contact<\/h3>\n<p><strong>Peterson&#8217;s<\/strong><br \/>\n8740 Lucent Blvd, Suite 400<br \/>\nHighlands Ranch, CO 80129<br \/>\n800-338-3282<br \/>\n<a href=\"mailto:interactivemarketing@petersons.com\">interactivemarketing@petersons.com<\/a><br \/>\n<a href=\"https:\/\/www.petersons.com\/\">www.petersons.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Peterson&#8217;s has been the leading college and graduate school planning resource for 50 years. As a trusted partner to thousands of educational institutions, Peterson&#8217;s Interactive gives clients access to more than 6 million prospective students that we service each year, helping schools drive student enrollment. Premium Profile Student Connect Display Advertising Print Publications Rethinking Their<\/p>\n","protected":false},"author":11,"featured_media":8519,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-8488","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-stories","8":"ad_tags-top100"},"better_featured_image":{"id":8519,"alt_text":"Trust the Peterson's Difference","caption":"","description":"","media_type":"image","media_details":{"width":1920,"height":1555,"file":"s3:\/\/pcom-wp-media\/blog\/wp-content\/uploads\/2018\/10\/10123720\/team-spirit-2447163_1920.jpg","sizes":{},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]}},"post":8488,"source_url":"https:\/\/wp-media.petersons.com\/blog\/wp-content\/uploads\/2018\/10\/10123720\/team-spirit-2447163_1920.jpg"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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