Trust the Peterson's Difference

Peterson's has been the leading college and graduate school planning resource for 50 years. As a trusted partner to thousands of educational institutions, Peterson's Interactive gives clients access to more than 7 million prospective students that we service each year, helping schools drive student enrollment.

Schools Like Yours are Rethinking Their Marketing Strategy

Your recruitment strategy needs to remain relevant in this ever-changing educational landscape. With multiple ways for students to research schools, the marketplace is even more competitive.

The ability to adapt to the way students consume information, while not losing focus of your goals, will define your success.

With a product suite including online Premium Profile pages, our Student Connect lead service, display and print advertising, we have an offering to help you meet your recruitment and budget needs.

Rethinking Their Marketing Strategy*

*According to the 2012 CUnet Higher Education Marketing Benchmarking Report: Not-For-Profit Colleges & Universities.

Expertise Reach Results
  • 50 years experience
  • Trusted by guidance counselors, parents, & students
  • Full-service
  • Dedicated customer service team
  • 6 million unique visitors annually
  • 24 million pageviews annually
  • 80% organic search
  • Consistently top-ranking college search site
  • Deliver highly qualified traffic
  • "We've been a client of Peterson's for many years. One of the greatest benefits is that you are getting SEO exposure for terms that students are searching on. From our standpoint, there's huge value-add in that."Marcus Hanscom
    Associate Director of Graduate Recruitment and Outreach, University of New Haven, CT
  • "We use Peterson''s a great resource for our kids for a number of things, particularly for test prep, and we refer them to the college search site starting in freshman year through senior year." Morgan Hatcher
    Guidance Counselor, Spokane, WA

Premium Profile

Easy setup. Exceptional outcome.

The Premium Profile Advantage

  • 12 months of unlimited clicks, views, & inquiries
  • Monthly reporting to help you track campaign performance
  • Premier promotional placement that ensures your school’s visibility in highly-trafficked areas within
  • Increased visibility in search results
  • Professionally written Search Engine Optimized content
  • Social media integration with Facebook, Twitter, and YouTube
  • Direct links to your site, inquiry forms, and contact information

NEW! Online Premium Profiles

In response to the growing number of students turning to online degrees and certificates, Peterson’s is pleased to introduce Peterson’s OnlineSchools™. Through exhaustive interviews with online schools and end users alike, we discovered what’s important to students, and we’ve customized our Premium Profile to best reflect their needs. Learn More or Download the Product Sheet

Student Connect

Peterson's lead delivery service helps you acquire high-quality candidates.

  • The most targeted leads available (students who want more information about yours or a competing school)
  • A robust selection of demographic and educational background /preference information from which to select leads
  • Flexible delivery options ensure you’re getting the newest leads as they’re available – you choose whether you subscribe for ongoing leads, or purchase leads on an as-needed basis.
  • Multiple package options ensure a competitive CPL

Display Advertising

Reaching students across

  • Surround prospective students with your message on’s most highly trafficked pages. Placements include our home page, College and Graduate landing pages, articles, and test prep resources
  • Use banner ads to generate buzz for time-sensitive events such as open houses and application deadlines
  • Target students geographically to deliver your message to the most relevant audience