The social impact scholarship program recognizes those students creating this positive change in the marketing profession and in the world. ÔÇ£Social impactÔÇØ pertains to making a positive difference at the local, regional or larger community in terms of the environment, social justice, economic fairness, health conditions, quality of life, or other social concern. You hold a leadership role within your AMA collegiate chapter and have used your marketing skills to make an impact both on and off campus; you are an AMA student member and part of an active AMA collegiate chapter, you are a full- time undergraduate student who plans to return to full time status in the upcoming Fall 2021 semester. (Spring/Summer semester 2021 graduates are not eligible). A letter of recommendation. One page, maximum, from your AMA chapter Faculty Advisor.