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Bentley University

Masters in Marketing Analytics

Waltham, MA

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Overview

Bentley University / Masters in Marketing Analytics is located in Waltham, MA, in a suburban setting.

Degrees & Awards

Degrees Offered

Degree Concentration Sub-concentration
Master of Science in Marketing Analysis (MSMA)

Degrees Awarded

Degree Number Awarded
Master's Degrees 47

Earning Your Degree

Part-time study available? Yes
Evening/weekend programs available? Yes
Distance learning programs available? No

Admissions

Acceptance Rate

145
Applied
106
Accepted
27
Enrolled
73%

Applying

150
Application Fee - Domestic
Yes
Electronic
applications accepted?
Yes
Applications processed
on a rolling basis?

Application Deadlines

Type Domestic International Priority date
Fall deadline July 31st June 30th No
Spring deadline January 1st November 1st No

Entrance Requirements

Exam Details
Master's Degree Exam GMAT or GRE General Test (may be waived for qualified applicants)
Master's Degree Requirements Transcripts; Resume; Two essays; Two letters of recommendation; Interview (may be requested by Bentley)

Tuition & Fees

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Financial Support

Financial award applicants must submit: FAFSA
Application deadlines for financial awards June 1
Types of financial support available Scholarship and/or loans

Student Body

80
Total Graduate Students
63%
International Breakout (representing other countries)

Race/Ethnicity

Hispanic/Latino 1.25%
Black or African American 2.5%
White or Caucasian 25%
American Indian or Alaska Native Not Reported
Asian 3.75%
Native Hawaiian or Pacific Islander 0%
Two or more races 0%
Unknown 3.75%

Gender

Male (31%)
Female (68%)

Faculty

143
Total faculty
Full-time - 118
Part-time - 25
Male (101)
Female (42)

Research

Focus of faculty research: Marketing information processing; blogging and social media; customer lifetime value and customer relationship management; measuring and improving productivity; online consumer behavior
Externally sponsored research expenditures last year: 0

Location & Contact

Address 175 Forest Street
Waltham, MA  02452-4705
United States
Contact Dr. Paul D. Berger
Visiting Professor MSMA Director
Email: pberger@bentley.edu
Phone: 781-891-2746

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Bentley University
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