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University of South Florida

Department of Marketing

Tampa, FL

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University of South Florida

Overview

University of South Florida / Department of Marketing is located in Tampa, FL, in an urban setting.

Degrees & Awards

Degrees Offered

Degree Concentration Sub-concentration
Doctor of Philosophy (PhD) Business administration Marketing
Master of Science (MS) Sport and entertainment management
Master of Science in Management (MSM) Marketing

Degrees Awarded

Degree Number Awarded
Master's Degrees 35

Earning Your Degree

Part-time study available? Yes
Evening/weekend programs available? Yes
Distance learning programs available? No
Terminal master's degree available? Yes

Degree Requirements

Degree Requirement
Master's Degrees Entrance Exam GMAT (preferred) or GRE; MCAT or LSAT may be substituted
Comp Exam Required
Thesis Required for some
Doctoral Degrees Entrance Exam GMAT or GRE
Comp Exam Required
Thesis Required

Admissions

Acceptance Rate

99
Applied
62
Accepted
33
Enrolled
63%

Applying

30
Application Fee - Domestic
Yes
Electronic
applications accepted?
Yes
Applications processed
on a rolling basis?

Application Deadlines

Type Domestic International Priority date
Fall deadline January 2nd January 2nd No
Spring deadline October 15th July 1st No

Entrance Requirements

Exam Details
Master's Degree Exam GMAT (preferred) or GRE; MCAT or LSAT may be substituted
Master's Degree Requirements Minimum GPA of 3.0; letters of recommendation; letter of interest; statement of purpose. Entrepreneurship: Demonstrated competence in Statistics, Accounting, and Finance Marketing: resume; relevant professional work experience Sport Mgmt: interview; admission to MBA with Conc in Sport Business
Doctoral Degree Exam GMAT or GRE
Doctoral Degree Requirements Personal statement, recommendations, interview

International Students

Exam Details
TOEFL: Required

Tuition & Fees

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Financial Support

Types of financial support available Health Care Benefits
Graduate Assistantships

Student Body

73
Total Graduate Students
53%
International Breakout (representing other countries)

Race/Ethnicity

Hispanic/Latino 10.96%
Black or African American 4.11%
White or Caucasian 28%
American Indian or Alaska Native 0%
Asian 0%
Native Hawaiian or Pacific Islander 0%
Two or more races 1.37%
Unknown 1.37%

Gender

Male (42%)
Female (57%)

Faculty

16
Total faculty
Full-time - 16
Part-time - 0
Male (12)
Female (4)

Research

Focus of faculty research: Branding; consumer behavior; marketing communications' effectiveness; customer satisfaction; customer delight; consumer reactions to new technology, products and services; consumer emotions; brand strategies; communications; advertising effectiveness; green alliances; strategic marketing; international business; international marketing; consumer research; customer service branding; focus group research; market surveys; market research; promotion; services marketing; strategic planning
Externally sponsored research expenditures last year:
24,235

Location & Contact

Address 4202 East Fowler Avenue
Tampa, FL  33620-9951
United States
Contact Dr. Doug Hughes
Chair, Professor
Email: dehughes1@usf.edu
Phone: 813-974-6215
Fax: 813-974-6175

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