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University of South Florida

School of Marketing and Innovation

Tampa, FL

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Overview

University of South Florida / School of Marketing and Innovation is located in Tampa, FL, in an urban setting.

Degrees & Awards

Degrees Offered

Degree Concentration Sub-concentration
Master of Science (MS) Supply chain management
Master of Science (MS) Entrepreneurship in applied technologies
Master of Science in Management (MSM) Marketing
Doctor of Philosophy (PhD) Business administration Marketing
Master of Science (MS) Sport and entertainment management

Degrees Awarded

Degree Number Awarded
Master's Degrees 35
Doctoral Degrees 0
Other Advanced Degrees 0

Earning Your Degree

Part-time study available? Yes
Evening/weekend programs available? Yes
Distance learning programs available? No
Terminal master's degree available? Yes

Degree Requirements

Degree Requirement
Master's Degrees Entrance Exam GMAT (preferred) or GRE may be required; MCAT or LSAT may be substituted. May be waived under certain conditions.
Comp Exam Required
Thesis Required for some
Doctoral Degrees Entrance Exam GMAT or GRE
Comp Exam Required
Thesis Required

Admissions

Acceptance Rate

76
Applied
46
Accepted
27
Enrolled
61%

Applying

30
Application Fee - Domestic
Yes
Electronic
applications accepted?
Yes
Applications processed
on a rolling basis?

Application Deadlines

Type Domestic International Priority date
Fall deadline June 1st February 15th No
Spring deadline October 15th October 15th No

Entrance Requirements

Exam Details
Master's Degree Exam GMAT (preferred) or GRE may be required; MCAT or LSAT may be substituted. May be waived under certain conditions.
Master's Degree Requirements Minimum GPA of 3.0; letters of recommendation; letter of interest; statement of purpose, personal interview may be required. Relevant professional/managerial work experience may be required. Entrepreneurship: Competence in Statistics, Accounting, and Finance. Marketing: resume; relevant professional work experience. Sport Mgmt: interview; admiss
Doctoral Degree Exam GMAT or GRE
Doctoral Degree Requirements Personal statement, recommendations, interview

International Students

Exam Details
TOEFL: Required TOEFL IBT score: 79

Tuition & Fees

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Financial Support

Types of financial support available Health Care Benefits
Graduate Assistantships

Student Body

69
Total Graduate Students
50%
International Breakout (representing other countries)

Race/Ethnicity

Hispanic/Latino 10.14%
Black or African American 4.35%
White or Caucasian 28%
American Indian or Alaska Native 0%
Asian 4.35%
Native Hawaiian or Pacific Islander 0%
Two or more races 0%
Unknown 1.45%

Gender

Male (43%)
Female (56%)

Faculty

15
Total faculty
Full-time - 15
Part-time - 0
Male (10)
Female (5)

Research

Focus of faculty research: Branding; consumer behavior; marketing communications' effectiveness; customer satisfaction; customer delight; consumer reactions to new technology, products and services; consumer emotions; brand strategies; communications; advertising effectiveness; green alliances; strategic marketing; international business; international marketing; consumer research; customer service branding; focus group research; market surveys; market research; promotion; services marketing; strategic planning
Externally sponsored research expenditures last year: 0

Location & Contact

Address 4202 East Fowler Avenue
Tampa, FL  33612
United States
Contact Dr. Doug Hughes
Chair, Professor
Email: dehughes1@usf.edu
Phone: 813-9746215
Fax: 813-9746175

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University of South Florida
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