The diversity leadership scholarship program recognizes those minority students who demonstrate leadership in their chapter activities or in other areas of their lives. To this end, the American Marketing Association is dedicated to developing leadership within our minority student populations to fuel the power of diversity within our profession and at large. Your ÔÇ£DiversityÔÇØ status pertains to any of the following minority groups: American Indian or Alaska Native, Asian, Black or African American, Hispanic or Latino, Native Hawaiian or other Pacific Islander. ÔÇ£LeadershipÔÇØ qualities: You are an AMA student leader in terms of your role in leading chapter activities, initiatives, events, projects, or other aspects of your collegiate programming. You have leadership accomplishments in other areas of your life outside of your AMA student chapter. Bonus Points* if you used your marketing skills and techniques to achieve success in your leadership roles. You are an AMA student member and part of an active AMA collegiate chapter. You are a full-time undergraduate student who plans to return to full time status in the upcoming Fall 2021 semester (Spring/Summer semester 2021 graduates are not eligible). A letter of recommendation. One page, maximum, from your AMA chapter Faculty Advisor.