Varies
Avg. Amount Awarded
64
Days
February 5 2022
Application Deadline
No
Renewable
Apply Now
What you'll need:
  • Checkmark Application Form
  • Checkmark Entry In A Contest
  • Checkmark Other - Media plan
Apply Now
Media Plan Case Competition

Description

The qualifying round includes a brief introduction to the basics of media planning and allows judges to determine those most able to submit a competitive media plan. During this round of the competition, students (who are currently enrolled at a US college or university) may work either individually or as a team of two. Authors of the top 24 qualification round entries will be invited to participate in the 2021 Media Plan Case Competition. Of the 24 teams, six will be chosen to compete in Washington, D.C. for the National Excellence in Media Award and the Mia Guion Scholarship. This amounts to a total of $18,500 in scholarships to be awarded. Teams of two create a strategic media plan based on a hypothetical public policy issue. Students work with actual, real-world data from leading national research and ratings firms to create a media plan that effectively reaches their target audience. Semi-finalists should submit your Media Plan via the online form before 11:59 p.m. on March 12, 2021.

Eligibility Requirements

  • CheckmarkMust be an undergraduate student
  • CheckmarkMust attend a university or a four-year college
  • CheckmarkMust be at least 18 years old
  • CheckmarkMust not be attending high school currently
  • CheckmarkMust study full-time

How to Apply

What you'll need:

  • Checkmark Application Form
  • Checkmark Entry In A Contest
  • Checkmark Other - Media plan
For more info, please visit our site
Contact
Scholarship Contact
info@mediascholars.org